Discover the latest IT industry developments at Powering the Cloud

SNW Europe, Datacenter Technologies and Virtualization World will take place this year under the theme of 'Powering the Cloud'.

Topics: virtualization, data management / storage / security and networking.
Target Audience: IT professionals from organisations large and small
Overview: choose from over 130 conference sessions, attend practical training labs on the latest technologies, get unbiased vendor-neutral updates on the latest IT standards, meet with over 70 leading IT suppliers, network with over 1,500 of your peers from across Europe.

REGISTER TODAY FOR FREE WITH PROMO CODE: F20M11 at www.poweringthecloud.com

General Information

Delegate LOGIN

Based on your inputs and main areas of interest provided at time of registration we will be able to send you relevant information and recommend presentations that are most important to you. No more mass mailings!

Your Personal Delegate Login allows you to update your personal information at any time. Therefore you will always receive the updates which are based on your needs and interests. Furthermore, you can create your own agenda, rate speakers and their presentations, book appointments with vendors and download your personalised floor plan that recommends you to see those exhibitors who have the right products and answers for your needs and interests.

Never loose notes again - take notes while you sit in sessions. You can access your notes at any time! Last but not least you can contact the organiser for any questions and requests or simply leave your feedback for improvement.

We are constantly working on it so you can fully use it very soon. Your personal delegate login will also be available as mobile version - ready to use at the event

Conference Opening Times
Wednesday, 2nd November:
08:00 - 18:00: Conference registration open
08:00 - 19:00: Expo areas open, Hall 5
09:30 - 17:40: Conference sessions*, Congress Centre & Hall 5
17:30 - 20:00: Evening Event
Thursday, 3rd November:
08:30 - 14:30: Conference registration open
08:30 - 16:00: Expo areas open, Hall 5
09:00 - 16:00: Conference sessions*, Congress Centre & Hall 5

* Conference sessions include conference Keynote addresses, Spotlight Presentations, SNIA Tutorials, Customer Case Studies, Industry 'Hot Topics' and Vendor Tutorials.
Hotel Accommodation

Are you looking for hotel accommodation during your visit? Click here to view the rates that we have negotiated for you

Fly with Lufthansa to the event

We also negotiated some favourable rates with Lufthansa - Information will be on the website shortly

Agenda Preview

Our unique relationship with the IT community via leading industry association SNIA Europe allows us to deliver a well balanced conference agenda and along with the support of the leading suppliers in the industry, allows you to optimise your time and get the information you need to plan your future IT investments and strategies.

Some of the scheduled 2011 SNIA Presentations:

• Deploying Public, Private & Hybrid Storage Clouds
• The Effective use of Virtualization.
• Data Center Evolution and Network Convergence.
• Solving the I/O Bottlenecks in NextGen Data Centers & Cloud Computing.
• Storage Optimization for Virtual Desktops.
• Five Ways to Lower Datacenter Carbon Footprint
• Advanced Deduplication Concepts
• Enterprise Architecture and the Cloud
• pnFS & NFSv4.2: A File system for Grid, Virtualization & Database
• Fibre Channel Driving Storage Innovation, Speed and Convergence.(FCIA)

Some of our keynote presenters:

• Oracle: Driving IT Agility through Engineered Systems.
• Fujitsu: The new Store-Age. How to get rid of stone aged challenges.
• Dell: Datacenter Transformation - A Pragmatic Approach to Cloud Solutions.
• Cisco: Data Center Transformation - Cisco's Virtualization and Cloud Journey.
• IBM: Building a Smarter Planet by leveraging Big Data.
• DataCore: The one and only Storage Hypervisor
• Huawei: Effective Habits of Cloud Storage.

Some of our 2011 Independent Speakers:

• Eco.de: Cloud Computing is the future - for sure - but secure!
• Demartek: I/O Virtualization - The Next Virtualization Frontier.
• Krischer & Associates: Emerged and future storage technologies - the next decade.
• Demartek: Unified Storage Networking.
• Evaluator Group: Storage in a Virtual World.
• Vision Cloud: Data-intensive Storage Services on Clouds: Limitations, Challenges and Enablers.
• Alquist: Beyond the CRC - How energy legislation will affect the Data Centre.
• IMEX Research: Cloud Storage - Key to Future IT Infrastructure.

2011 Highlights

Training Labs - This successful activity gives IT professionals attending the 'Powering the Cloud' events the opportunity to learn-before-you-leap into a variety of technologies presented in a hands-on classroom setting. Technology topics offered at the Training Labs Program include Cloud Storage, Data Deduplication, RSIO- Data Center Block I/O over Ethernet, Storage Virtualization, and Unified Storage - Infrastructure.

 
Evening Event -sponsored by DataCore Software and SGI will take place on Wednesday, 2nd November from 17:30 - 20:00. Here you can expect many networking opportunities, some entertainment plus of course, free refreshments. What better way for you to celebrate the end of the first conference day? 

One Minute Pitch - in association with ZDNet. Tired of garrulous speeches and on-going sales pitches? This year we have a serious challenge for our sponsors - the 'One Minute Pitch' competition where participating event sponsors will get just 60 seconds to present their products, services or the organization itself. The delegates will decide who can get their messages across the most clearly and effectively in the time allowed? Of course there will a prize for the best one minute pitch plus all votes from our delegates will be entered into a prize draw.

BITKOM Anwenderforum - We are happy to welcome once again BITKOM who will be hosting their Anwenderforum on the 3rd of November addressing 'IT Appliances'.
The 451 Group - We want to hear your real issues and priorities - participate in our bespoke pre-conference research program developed in conjunction with analysts The 451 Group. This will help conference presenters to deliver presentations with focus on the real issue and priorities that you want answers on. The research period begins in August. We will inform you once it is available.

Demartek - after their first appearance at SNW Europe in 2010 we will have an increased involvement with Demartek, an independent testing house who focus on real-world, hands-on industry analysis and lab validation testing of server, network, storage and security technologies, for the small and medium business (SMB) environment and the large enterprise.

REGISTER TODAY FOR FREE WITH PROMO CODE: F20M11 at www.poweringthecloud.com

We are looking forward to welcoming you this November!
Your 'Powering the Cloud' team

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2011 confirmed sponsors:

Platinum: DataCore Software, Dell, Fujitsu, HP, Huawei, IBM, Oracle.

Gold: Dell Compellent, Hitachi Data Systems, Juniper, Quantum, SNIA Europe. 

Silver+: A10 Networks, Acronis, Amplidata, Atempo, Avere Systems, BlueArc, Bocada, BRS, Bull, CommVault, Dot Hill, EBRC, EMC, Emulex, F5 Networks, FalconStor, Fast LTA, Flexiant, Fusion-io, HMK, Imation, Intel, Isilion, Magirus, Methode, NetApp, NETGEAR, Overland Storage, QLogic, Riverbed, Scality, SGI, Silver Peak, Stordis, Syncsort, Texas Memory Systems, Veeam, Viking, Virtual Instruments. 

 
Silver: Chenbro Europe, Data Centre Alliance, EUROstor, NEC, nlyte Software, NovaStor, PoINT Software, QNAP Systems, qSkills, SHD, STEC. 

 
Others: Adaptec by PMC 

Conference Partners: 451 Group, BITKOM, Channel Chargers, Datacenter Star Audit, Demartek, eco.de, EuroCloud Deutschland, Guide Share Europe, SANBoard, Spiceworks.

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